B2B VS B2C

Business to business can be defined as business that is involved in interchange products to separate businesses. In reality business-to-business (B2B) live on both(prenominal) online and offline and the B2B acronym has mainly been used to describe the online variety which has become common in the existence today. Business-to-consumer (B2C) can be described as businesses that be concerned in selling products or providing serve to end-user consumers.Business-to-consumer exist both online and offline but the acronym B2C has been used to describe business online (Kinder, 2001 Fang, Milena and Norm, 2002). B2B is mainly concerned in selling its products to another company that then sell to the final consumers. Business-to-business operates large number of transactions as compared to business-to-consumer and then the transactions are mainly dealt with using electronic media. Business-to-business has adopted electronic commerce to enhance qualification and reliability (Kinder, 200 1).B2B is complicated with many employees while B2C is simpler and consist of fewer employees as compared to B2B. Business-to-business involves transactions between buyers and suppliers at organizational direct. While business-to-consumers represent interaction between buyer and seller at individual level (Kinder, 2001 Fang, Milena and Norm, 2002). Business-to-business seems to do well online while business-to-consumer has lost fame due to loss of large sums of money when it was first change hence not widely used by many companies.Markets that are concerned by B2B are comparatively larger and overcrowded than B2C (Kinder, 2001 Fang, Milena and Norm, 2002). B2B email marketing has differences with B2C. In email marketing B2B has other major objectives other than sale objective, for example marketing the products available in the said company and hence it takes long forrader one land to the page that directs you to the purchase page. B2C primary objective in email marketing is gro ss revenue and hence the initial click takes one to landing, page and then after few seconds to shopping cart.In a B2B the buyer is provided with the necessary logistics and then follow a series of steps in the email urge on which imply both online and offline procedures before getting the to the last step which include phone call an employee substitute of the company, a PDF document may then be attached to the email by the representative and for high-end products and services, a face-to-face meeting may be more efficient. In both B2B and B2C, there is limited leave in regard to email marketing with the consumer/buyers to obtain information require a longer litigate in B2B to ensure seriousness and reliability of the exchange.The buyers are assured of confidentiality of the information they give while in B2C there are no such services. In B2C, once the customer has entered the required information than include name, phone and mailing address, one expects to be handed in the pur chased product immediately (Kinder, 2001). In both B2B and B2C, there is the challenge of copywriting. Its argued that in email marketing, its hard to tell whether the words or voice used compels the consumer well. However B2B is said to be more efficient in compelling buyers than B2C which uses a subject line to capture attention of the buyer (Fang, Milena and Norm, 2002).B2B which deal with large volumes of transactions is more probable to incur the problem of outdated email addresses especially when people change email address unless the vender signs up with email change of address (ECOA) service like Return Path. B2C hardly incurs the problem because the sway of email addresses provided is updated. Moreover B2C deal with small number of transactions hence its easy to abide by the buyers addresses and verify their reliability (Kinder, 2001 Fang, Milena and Norm, 2002). Its argued that B2B email marketing is more interesting than B2C.B2B involves travel back and forth, side t o side and numerous interesting information is provided which attract attention of the buyer but the B2C only provide one leading page which doesnt have much information and hence not adventurous (Kinder, 2001). References Fang, W. Milena, H. and Norm, A. E-Tailing An Analysis of Web Impacts on Retail Market. Journal of Business Strategies 19. 2002, 34-89. Kinder, T. The routine of Call Centers by Local Public Administrators. Marketing Journal 33, 2001, 45-88.