Module 2 (edited) Essay Example | Topics and Well Written Essays - 500 words

Module 2 (edited) - Essay Example near of this development was achieved on the gigantic natural resources that Thailand homes. What resulted in the end due to the excessive reliance on natural resources, were polluted water, give air and barren land.Ever since the economic turmoil, consumers in Thailand subscribe changed their spending habits to deal effectively with the on-going economic crisis. With the exports already suffering due the global trade slump, Thai was unlucky to experience any(prenominal) very severe political tensions on top.With the g only overnments initiating two new fiscal policies situation is sighted to ameliorate by far.A recent survey made use of several closed end questions, which makes equivalence easier (Easterby-Smith et al. 2002, pp.78) - has revealed some very fitting information. People generate experienced massive salary cuts and many have found themselves jobless in this situation. People have cut their spending budgets, limiting themselves to what is most needed. Most respondents to the questionnaire admitted that Thai people was growing poorer, which was seriously impacting on the lives of the Thai citizens.As the most important was that over the last decade brand loyalty has been reduced by a very great degree. Buyers have learned to compromise and make their spending more wisely since there is lesser to spend. Brand products be usually tagged at much higher prices than those unbranded, which have resulted in people switching to refuse priced articles. This means international and foreign brands have seen a steep decline in their target customers, all of these due to the economic turmoil. Many international brands have adjusted their marketing strategies to appeal to target audiences, such(prenominal) as in the conservative Islamic countries (Karnani, 1984, pp.45).In studying the consumer expenditure pattern of Thailand, it is important to vouch a compressive analyzing of the